Basic Styles of Questions
There are 3 ways in which questions are styled for market research studies to gather information:
1. Open Ended Questions
A web form is provided where respondents can type their answers to a question in their own words. Unlimited text responses can be collected – however limits to number of characters can be set if needed.
2. Closed Ended Question
Questions that are presented with a list of answer options for the respondent to select.
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3. Rating Scale Questions
Scaled questions help measure attitudes, beliefs and intentions by presenting list of options with number of rating scales in a two dimensional format.